E-commerce class

with FiloBlu

Fashion doesn’t exists only in dresses. Fashion is in the sky, in the street, fashion is in the ideas, in our way of leaving”.

Coco Chanel

These are the words of the eternal style icon Coco Chanel. This is FiloBlu  business concept, that since 2001 creates and develops e-commerce channels in full outsourching with a modular and tailored approach to the fashion sector, sportswear, design and beauty. The mission of company  is helping customers to be independent, manage successfully their e-commerce digital channels. FiloBlu’s program customize each project to the needs of the customer as well as the strategies and tools used without preference for a specific channel but in a omnichannel perspective.

Innovation, passion, attention to detail, research of the best solution but looking to the future. With these values, the company has created more than 100 international e-commerce projects, many of them in full outsourching.

About the customer

With about 90 employees and six offices around the world, FiloBlu is a solid and growing company. With an increase in revenues of 1,315%, FiloBlu is one of seven italian companies awarded from Deloitte classify for the highest growth achieved in 2015.

FiloBlu conquered space in fashion and sportswear, design and cosmetics. For Christian Nucibella, founder and principal shareholder of the company, the adventure begins in 2001.

FiloBlu customers are: Santoni, Elisabetta Franchi, Lamborghini, Collistar, Paloma Barceló, Original Marines, Antony Morato, Surfing, Braccialini, Gherardini, Henry Cotton’s, Tucano Urbano, chamomile, La Perla, LiuJo, Venchi.
But FiloBlu doesn’t stop here. The company of Santa Maria di Sala has ambitions projects.

In this way begins FiloBlu adventure

For Christian Nucibella, founder and principal shareholder of FiloBlu, adventure begins in 2001.

Nucibella was a consultant for software companies in process management, then worked for global service. Breakthrough with Iphone and distortion generating of computer science and Internet.

FiloBlu part almost as a challenge at the beginning of 2010, the two partners and two associates. By choosing an entry point yet calibrated on companies. “I’ve always loved midsized businesses – says Nucibella – They generate ideas, entrepreneurship contaminates the employee. There is continuous innovation, will convey the news faster. I thought of a plan to present to companies products with a different catalog. ” No more huge investments in paper products to throw every time there’s an update, but a computerized database, constantly in progress, which presents the products in a dynamic way, including photos and videos, changing websites until then static windows. And that’s on a smartphone or tablet and allows, in addition to saving a lot of money, to be interfaced to solutions that can manage a warehouse or customer relations. Or maybe sell products, even in markets where there are no branches or representatives. Companies begin to use it as Tapì, the pocket multinational closures for which the sample to carry around the world is a major problem or Coldline, which manufactures industrial kitchens in Padovano.

Employees

Locations all around world

Orders Per Day

%

Revenues Increase

Customers

Next step is electronic commerce and comes almost naturally. Start, in late 2011, is challenging: Macron, a company of technical sportswear. “They have ideas, a non-fluid system – said Nucibella – give us credit and that’s mean managing several brands in eight markets and five languages, with strong product customization and become fashion experts”.

Macron attracts other companies: from shoes to underwear Santoni with brand “La Perla”, other famous brands such as Liu Jo, Maliparmi and Original Marines.

Digital age has transformed shop in showrooms. An international market hungry for products, in which companies, and traditional physical stores, feel that Italy isn’t enough. Now, the customer is everywhere and with him you can stay in touch in so many ways. An opportunity for companies, and traditional stores. Customers comes by word of mouth, but also via LinkedIn or Facebook. “We have always worked in break-even. We are facing a sustainable growth, self-financed, reinvesting profits in growth and new projects, “says CEO.

Filoblu main customers are: Santoni, Elisabetta Franchi, Lamborghini, Collistar, Paloma Barceló, Original Marines, Antony Morato, Surfing, Braccialini, Gherardini, Henry Cotton’s, Tucano Urbano, chamomile, La Perla, LiuJo.

But FiloBlu has ambitious projects that bring the company to international and unexplored markets.

  • E-commerce in the world 7,4 del totale%
  • Worldwide e-commerce turnover 6700 miliardi di dollari nel 2019%
  • 2016 italian turnover 29 milioni di euro%
  • Growth compared to 2015 19%

Il brand

The company grow up. Customers come by LinkedIn or Facebook. “We have always worked in break-even. We are facing a sustainable growth, self-financed, reinvesting profits in the growth and new projects, “said Christian Nucibella, FiloBlu CEO.
But FiloBlu doesn’t stop here. The company of Santa Maria di Sala has ambitious projects that open up unexplored markets.

VMEngine relationship with FiloBlu begins with the famous fashion brand Philipp Plein. They needed a solution to the issues that you were repeating on existing infrastructure.
VMEngine proposed to FiloBlu a solution that would guarantee reliability and scalability to all important managed brand. VMEngine build separate infrastructures to differentiate requirements of individual projects by providing even the possibility to estimate the costs of each customer consumption.

THE PROBLEM
The relationship of VMEngine and FiloBlu begins with the clothing brand Philipp Plein. They needed a resolution to the issues that were repeating on the existing infrastructure. FiloBlu decided to pass all existing customers and the new ones on Amazon Web Services infrastructures.

THE SOLUTION: WHY VMEngine?

The two company work together. Cloud Architect and the VMEngine Administrators Sysops continuously working closely with FiloBlu developers to improve performance and reliability of solutions.

For each project were used many of AWS services. The solutions cover IaaS infrastructure much more on systems and cutting-edge solutions type PaaS with OpsWorks and CodeDeploy.

CDN CloudFront is massively used in all projects, as well as the ElastiCache Redis.

The benefits

The proposal selected and applied to FiloBlu ensures cost-effectiveness, flexibility, safety, reliability, performance and scalability, enjoying the classic advantages of Cloud Computing and robustness of a cloud provider such as Amazon Web Services.

Why did you choose Cloud Computing?
“A 65% monthly savings and automatic scalability – said Aldobrandino Allodi, FiloBlu CTO – are benefits that our company receives from collaboration with the VMEngine’s team. In peak moments, such as Black Friday or beginning of balances, the automatic scaling is a fundamental requirement, help us to avoid the intervention of technical personnel, saving time and money”
Savings and scalability, a perfect combination. Dino Allodi

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