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The client and the context
FiloBlu has been supporting brands on their digital transformation journey since 2009, offering tailored solutions that integrate strategy, technology, and an omnichannel vision. Specializing in the development of online sales channels with a performance-focused approach, the company provides scalable solutions on a global scale (filoblu.com).
It manages over 50 brands, overseeing operations from transaction to after-sales and helping to shape the defining characteristics of the new digital era, while supporting solid and sustainable growth strategies.
Among the brands it collaborates with are Elisabetta Franchi, La Perla, Venchi, Camomilla, Original Marines, Navigare, Tucano Urbano, Liu Jo Uomo, Antony Morato, Henry Cotton’s, Braccialini, Gherardini, Paloma Barceló, Feleppa, Collistar, UYN, Aeronautica Militare, and Colmar
FiloBlu has also received prestigious national and international awards:
named by Corriere della Sera and Statista as one of the Italian companies with the best customer service (2024–2025),
According to *Il Sole 24 Ore* and *Statista*, among the Growth Leaders (2019–2025),
bythe German Institute for Quality and Finance as the best Italian e-commerce site (2021–2024),
by Deloitte in the Best Managed Companies program (2018–2023).
In addition, it is included in the FT 1000 ranking of the fastest-growing European companies (2017–2023) (filoblu.com).
But FiloBlu isn’t slowing down: driven by its commitmentto innovation, it aims to further expand its international presence through ambitious projects that will pave the way to new markets.
Filoblu's Statistics
Digital Professionals
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E-commerce Management
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Years of experience
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The challenge
The partnership between VMEngine and FiloBlu began with their collaboration on the international fashion brand Philipp Plein. The goal was to find an effective and stable solution to the recurring issues that were arising withthe existing technology infrastructure.
The VMEngine Solution
VMEngine proposed a solution to FiloBlu designed to ensure reliability and scalability for all the major brands managed by the company.
The project was based on the creation of dedicated, separate infrastructures, allowing for a tailored response to the specific needs of each client.
This approach not only improved operational management but also enabled the precise monitoring and estimation of consumption costs for each individual project.
Benefits
The solution proposed and implemented for FiloBlu ensures cost-effectiveness, flexibility, security, reliability, performance, and scalability, taking full advantage of the typical benefits of cloud computing and the stability of a provider like Amazon Web Services.
This approach combines the flexibility of the cloud with the assurance of robust and reliable services, in line with the needs of a constantly evolving business.
“Operational cost savings and automatic scalability are the perfect combination that our partnership with the VMEngine team delivers every day. In particular, the ability to handle traffic spikes—such as during Black Friday or sales events—without manual intervention allows us to optimize our resources, time, and investments.”
Dino Allodi
CTO - Filoblu
