Francesco Zaccariello, CEO and founder of eFarma.com, was able to seize an opportunity before many others: bringing the online sale of over-the-counter medications and health supplements to the web, combining his expertise in the pharmaceutical sector with his passion for technology.
“While I was studying for my exams at the university, I had an idea: Why not sell medications online? After all, there are already well-established businesses doing this in Germany and the United States,”says Zaccariello.
In 2012, eFarma.com was launched, a project that grew to become the first online pharmacy authorized by the Ministry of Health in 2016. Today, it offers over 60,000 products, attracts more than 1.5 million monthly visitors, and is experiencing steady year-over-year growth of 70%.
The success of eFarma.com has not been limited to younger or more tech-savvy consumers. On the contrary, a significant portion of its customer base consists of people over 55 and over 65, who are often middle class and interested in purchasing products online related to the management of chronic conditions.
As Zaccariello explains, there are many cases where orders are placed by patients in care facilities or by spontaneous purchasing groups formed in apartment buildings or communities, confirming that the business model is capable of adapting to an increasingly broad audience.
“The transition to a business model like AWS isn’t easy,” Francesco explains.“It’s a bold but necessary choice.”
That’s right, because eFarma.com is a website that sees about 1.5 million users each month, so the transition toa more agile infrastructure—one capable of supporting every phase of the company’s development and growing alongside it—proved to be essential.
The incredible increase in traffic to the site had become a problem. It was therefore necessary to find a solution—and quickly. So Alessio Perrucci decided to turn to cloud computing and choose VMEngine to manage his infrastructure.
As a result , VMEngine’s specialized technicians set to work, proposing and implementing a solution for caldaiemurali.it that would guarantee performance, flexibility, security, reliability, and scalability, while taking full advantage of all the benefits of cloud computing and the robustness of the world’s largest cloud provider: Amazon Web Services.
The implementation ofa scalable and secure infrastructure has enabled eFarma.com to serve over 1.5 million monthly users while maintaining high website performance even during peak traffic periods.
Thanks to this operational stability, the company has been able to sustain 70% annual revenue growth and manage a catalog of over 60,000 items, consolidating its market position and ensuring a consistently efficient and reliable shopping experience.
