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The client and the context
Today, caldaiemurali.it is a successful company with about 40 employees and a story worth telling. It’s not just a company that has made its fortune, but the success story of a very young manager who, with foresight, recognized before others the opportunities that only e-commerce can offer.
Let’s take a step back. The company got its start in the most traditional way possible, with information desks in shopping malls throughout Campania and Lazio, in addition to the inevitable and customary customer service.
But it was e-commerce that sparked the revolution. The idea came from the very young Alessio Perrucci, 29, now a 50% partner, who in 2008 pushed for the company to begin selling online, starting with the famous eBay portal. Then, in 2009, as the business grew, the decision was made to create a website on which to sell a wide range of heating and plumbing products.
A young company—but not too young. The journey began about 10 years ago, but it’s only been in the last few years that its rise has been meteoric. With 100,000 orders processed and 95% of its revenue generated by e-commerce, caldaiemurali.it remains the undisputed leader in the industry. Thus, what began as a small family-run business has grown into one of the nation’s leading online retailers of heating and plumbing products.
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The challenge
“It wasn’t easy to convince users that it was safe to buy products online with such a high average price.”
“At first, we had to overcome customers’ skepticism,” says Alessio Perrucci, founder of Caldaiemurali.it, “as they were reluctant to make major purchases online. It’s certainly easier to buy T-shirts online—but definitely not a boiler.”
But after some initial hesitation , users came to realize that buying an air conditioner on caldaiemurali.it wasn’t so bad after all: delivery within 24–48 hours and products backed by a 100% guarantee. All this while saving a significant amount of money .
The number of customers was growing, and the website needed to be scalable to handle peak periods—such as the start of winter or summer, when there’s a rush to buy furnaces and air conditioners. It was therefore necessary to find a solution—and quickly.
The VMEngine Solution
The incredible increase in traffic to the site had become a problem. It was therefore necessary to find a solution—and quickly. So Alessio Perrucci decided to turn to cloud computing and choose VMEngine to manage his infrastructure.
As a result , VMEngine’s specialized technicians set to work, proposing and implementing a solution for caldaiemurali.it that would guarantee performance, flexibility, security, reliability, and scalability, while taking full advantage of all the benefits of cloud computing and the robustness of the world’s largest cloud provider: Amazon Web Services.
Benefits
The project has yielded tangible benefits in terms of both user experience and competitive positioning.
The pages on CaldaieMurali.it load quickly and are easily accessible, allowing users to find the information they need right away and complete their purchases quickly and easily.
Thanks to these results, the team has been able to focus on continuously improving its services, with the goal of offering an experience that consistently surpasses that of competitors and consolidating its leadership in the domestic market.
"For my business, I want a secure cloud that only AWS and the professionals at VMEngine can guarantee."
Alessio Perrucci
FOUNDER, CaldaieMurali.it
