They are made for each other. No, we’re not talking about Renzo and Lucia, Romeo and Giulietta, Dante and Beatrice. In the tech world there are a perfect match: e-Commerce and Cloud Computing. There is no successful e-shop in the world that has not adopted Cloud Computing not only as a technology but also as a winning business model. Why? It’s simple, e-Commerce and Cloud Computing meet the same needs but in different ways. On one side, online stores relocate the sale of goods and services while, on the other hand, Cloud Computing makes flexible and inexhaustible computational and storage resources. In a nutshell, they are complementary.
After showing how much the e-commerce market represents a growth opportunity for businesses, we will explain why Cloud Computing is indispensable for business enterprise development.
- First of all scalability. Scalability is basic requirement of a Cloud architecture. Why? Flexibility to adopt to the most intense traffic peaks and releasing resources in lighter times allows online stores to meet user requirements. Basically, a greater or lesser amount of computing power, storage resources and bandwidth, just when it’s requested. To make it simple, it’s like blowing up a balloon: if necessary widen its circumference it will blow more, I will blow up the excess air if I need to decrease its size.
- Saving money: yes, you can. Cloud Computing is OK. You can say goodbye to hardware, software, power and maintenance costs. With adoption of Cloud architectures, you can remove on your spending notes the costs associated with the purchase of hardware and software, the configuration and management of local data centers, 24 hours a day for power and cooling, and especially IT experts for managing infrastructure.
- Relax, you’re squeaky clean. Security is a crucial issue. Beyond the usual questione: “Where are my data stored? Are we certain that someone will not steal them?“, you have to focus on security for operation. Operation is synonymous with security. Reasoning with an entrepreneur’s head: an e-commerce is a shop that its showcase does not look through XXX or YYY square but it looks to the world and can not afford to stay down. To make another comparison: as in the XXX shop it’s necessary for clerck to be fast and efficient so that customers do not get tired of waiting too much, just as an e-commerce needs to give the customer what they want and it must do it right away. Or again: In my YYY square shop, for example, a fire might explode. At that point I would risk reducing my products but, in that case, I made an insurance that puts me safe from the “disadvantages”. What if a “fire” occurred in my e-shop? Nothing. Yes, nothing. With a Disaster Recovery plan, immediate data recovery and service continuity will be guaranteed. In this way, your showcase on the world shall not be afraid of impediments.
Now, on the other hand, let’s understand how much e-commerce is indispensable for big or small companies. We will do this net of some number. B2C e-commerce is one of the sectors that is experiencing continuous and exponential growth in the global economic landscape.
According to Casaleggio Associati’s e-commerce 2017 report:
“The value of the global retail e-commerce market is estimated at $ 1,915 billion in 2016, exceeding $ 200 billion more than 2015, and equal to 8,7% of total retail market (7.4% in 2015). As the growth rate for retail sales is declining, the digital share continues to expand rapidly, with a growth rate of 23 , 7% in 2016. Ecommerce sales will reach 4.058 billion dollars in 2020, reaching 14.6% of total spending per year.
The two countries that dominate the world rankings continue to be China and the United States. China occupies the first position, with online sales revenue estimated at $ 899.09 billion in 2016, nearly half (46%) of the global market, led by subsidiaries of the Alibaba group: Taobao, Alibaba.com, Tmall and others. The US holds second place with an estimated revenue of $ 423.34 billion in 2016 and a 15.6% increase over 2015. Guided by Amazon and eBay e-commerce giants, it is estimated that the country will continue to grow to two digits up to 2020, thanks to increased spending on existing digital purchasers, e-commerce expansion in various sectors including food and mobile sales“.
Demonstrating this upsurge is the success of open source platforms such as Magento or Prestashop that give the opportunity to customize their store on the web. Or, Netcomm, the e-commerce consortium in Italy, which aims to stimulate online shopping not only in Italy but especially in Europe. An example of this is Crazy Web Shopping, which, in the wake of international events such as Black Friday, Cyber Monday or Single Day, gave birth to the white shopping online night. This is a 30-hour semester event that gives the “sailors” the opportunity to buy on the Internet at discount prices.
All of this to show that the marriage between e-Commerce and Cloud Computing must take place. This is a love marriage and it will last forever. Contact us sooner if you want to celebrate and (trust me) will be lasting.